ODLO CYCLING CLOTHING at OOTDOORS
Scotland’s leading online outdoors store.
Odlo was founded in Oslo in 1946. Its founder Odd Roar Lofterød Senior was the driving force behind the company until 1979. His favourite saying was “always make sure you’re one step ahead”: Lofterød had a reputation for being a creative, unconventional thinker who took off in new, previously unimagined, directions.
Born in Norway in 1915, he grew up during the difficult times of war and unemployment that characterised the early 20th century. But this did not stop his unquenchable thirst for new ideas. Instead of just waiting for a job to come along, he placed an ad saying: “Worker available for 100 crowns”. He soon landed a job paying 60 crowns a month working in a factory that made machinery for the clothing industry. Using the technical expertise that he gained in the area of knitting machines, he went on to set up his own company, Odlo Fabrikker A/S. To get the company up and running, Lofterød bought his first knitting and sewing machines from his former employer. He also had the foresight to trademark his brand name worldwide.
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