LEVI STRAUSS at OOTDOORS
Scotland’s leading online outdoors store.
1853. That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. After one of Davis’ customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Levi accepted Jacob’s offer, on May 20, 1873, the two men received US Patent 139,121 and the rest is history. They have been innovating ever since. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s® brand is just part of our story. We’re also home to Dockers® and Denizen®. We have some 500 stores, and our products are available in 110 countries around the world.
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